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Dot-Anything is coming... Are you ready?

The 2012 Game Changer for the Internet and Marketers.

The new gTLDs & ICANN's “reveal”

 ICANN | Internet Corporation for Assigned Names and Numbers
ICANN, (Internet Corporation for Assigned Names and Numbers) the organization responsible for administering “top level” domain names on the internet (e.g. dot-com, dot-org, etc).

"We are standing at the cusp of a new era of online innovation," said Rod Beckstrom, President and Chief Executive Officer. "That means new businesses, new marketing tools, new jobs, and new ways to link communities and share information."

Many obviously believe this, as we can see in the number of well-known organizations who’ve registered just to be considered for their own dot-whatever domain (at the incredibly bargain price of $US 185,000, not counting the money spent on paperwork, legal fees, infrastructure requirements and many other costs)

LINKS:
TOP LEVEL DOMAIN NAMES PROJECT:
New Generic Top Level Domains

Google Wants Love & Amazon Seeking Joy In New Top Level Domain Names

June 13, 2012
Dot.Bubble: ICANN Reveals New Top-level Internet Domain Application
The Impact On Marketers; the new gTLDs will do little to nothing to help anyone other than ICANN (who collects the rich registration fee), domainers and registrars and lawyers.

There’s little need for marketers to be concerned in the short term, and probably not in the long term. First, today’s “reveal” just marks the conclusion of the initial application process. ICANN has said that the evaluation process to decide who actually gets the to run the new gTLDs will take months, if not years...

There’s the issue of user behavior and habits. This isn’t the first time ICANN has allowed new gTLDs. In both 2000 and 2004, ICANN introduced a number of non-dot-com gTLDs...like “.biz” and “.info” haven’t really caught on with internet users.

A Boon For Lawyers? ICANN has make it explicitly clear that it will not grant rights to new gTLDs to anyone other than the intellectual or legal owners of those “strings.  We will see!

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