Automotive Social Media Internet Marketing
A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.
The main types of social networking services are those which contain category places (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with Facebook, Bebo and Twitter widely used worldwide; MySpace and LinkedIn being the most widely used in North America.
A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, or relationships of beliefs, knowledge or prestige.
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.
Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
Forms of Social Marketing Mediums:
* 126 million - The number of blogs on the Internet (as tracked by BlogPulse).
* 84% - Percent of social network sites with more women than men.
* 27.3 million - Number of tweets on Twitter per day (November, 2009)
* 57% - Percentage of Twitter's user base located in the United States.
* 4.25 million - People following @aplusk (Ashton Kutcher, Twitter's most followed user).
* 350 million - People on Facebook.
* 50% - Percentage of Facebook users that log in every day.
* 500,000 - The number of active Facebook applications.
* 4 billion - Photos hosted by Flickr (October 2009).
* 2.5 billion - Photos uploaded each month to Facebook.
* 30 billion - At the current rate, the number of photos uploaded to Facebook per year.
Notable examples - Beware
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