Local Business Listings for the Automotive Dealers are a must in todays Strategic Efforts. The Local Listings are free right now to build and manage, on Google, Yahoo and BING (MSN).
Local Business Search Marketing Specifications
Post Categories, Store Hours, Phone Numbers, Address, a Correct Marker on the Map representing your location, you can Post Pictures of the Dealership, people, Events, Videos, etc... This is a great placement on the top of the Unpaid Results within the Search Engine and offer a prominent placement on the Results Page for many Local Keywords, Such as Broad Keywords, Such as or this dealership; Toyota, Toyota Dealer, New car Dealer, Used Cars for Sale, etc...
The one thing to look out for are the Social Networks attaching themselves to the Local Listing. Some of the Networks or Social Marketing Directories are or can be a negative impact to your Marketing Efforts. If you have not seen RipOffReport yet, hopefully you will not ever seen your name on this directory. But it is an unusual business model to say the least. This is where the term, Reputation Management comes into play. Once you start Social Marketing, you need to be ready to maintain the Same. You can not walk away. The management skills for Social Marketing is mainly based on Work Ethics, it takes a lot of work and management to stay ahead of your reputation.
We can help administer the accounts; from the initial set up to maintenance, GIVE US A CALL!
Google understands the importance of its Local Search
Google Local works geographically, so you don't have to worry about adding demographics to your Search Query or misspelling...
Check it out by doing a search, clicking on "show options" and selecting "Nearby." You can choose to see results nearby either your default location or a custom location, and you can narrow down to results at the city, region or state level.
If you have not done so it is time to get started, these 3 steps are a good place to start:
- Ensure your address details are included across your website (footer or header). When including your address, make sure to cover off the suburb, major city, state etc. This will help to ensure your included no matter what filter the user includes.
- Google Local Business Listing is a must for your business. Google will naturally be using its local business database to help assign locator data to its natural index.
- Gather links from Local centric sources. Links from local groups, councils etc will help to identify your website as a key information source from a local area.
For some keywords (for example "Car Dealer"), Google shows local results at the top of the search result list. These websites aren't listed at the top because they have good content or good backlinks.
They are listed at the top because they fit to the geographic area of the search query, all the following factors check out or are correct on the website and match the listing as best practices. If keywords that show local results are relevant to your business, it is important to be listed in the local search results.